One way to keep track of your success with Adfinity is to keep an eye on your overall statistics. Within the statistics screen you have access to a great deal of information that you can use to optimize your campaigns, discover what offers are working best for your traffic, and help you get an idea of where your income is coming from.
Impressions – How many people have viewed the ad that you’ve deployed. In some instances, impressions may be calculated as landing page hits, otherwise it will be represented by advertisement views.
Clicks – How many people have clicked on your ad.
Leads – If you’re running a lead campaign, this will tell you how many leads you’ve captured.
Calls – This is a feature that we aren’t using yet, but if we get a pay-per-call transaction running, you’ll find out about it here first!
Click Thru Ratio – The click thru ratio is actually a very useful figure to keep an eye on. The ratio is calculated as the number of clicks divided by the number of impressions (click/impressions = CTR). Especially if you have several campaigns running at once, you can find out which ones are getting further along by monitoring your CTR of all your campaigns.
S / U – Sales per Units is the ratio of how many sales you’ve achieved based upon how many clicks you’ve received, represented as a percentage.
Number of Sales – The raw number of sales you’ve received on any given campaign.
Total Sales – The total dollar amount of the sales that you’ve achieved.
EPC – Earnings Per Clicks. Especially if you’re running a search campaign, this will tell you exactly how much you’ve earned from your campaigns based upon each individual click.
Payout – The payout that you will receive for each actionable transaction.
Total – How much you’ve made from each campaign that you’re running, as well as the grand total for the period that you’ve requested in your report. That number should be big and growing!
We hope that gives you a little perspective on the statistics and reporting functions that are available in your Adfinity publisher account. There are actually even more features available, but if you’re just looking to optimize some basic campaigns, this should be more than enough to get you started.
Have a great and profitable week!
0 Responses to “Affiliate Statistics Explained”